About Us

The Founder Story

From Burnout to Beauty, Why Nivv Began

I used to think a good bag was just a nice accessory, until I realized how much I needed one to carry me through the chaos.

As a woman navigating the nonstop rhythm of work, relationships, and expectations, I often found myself worn down, running on empty. The mirror reflected a tired version of me I didn’t quite recognize. But then, there were small, unexpected moments, a compliment on my outfit, the soft texture of a bag I loved, the way it pulled my look together.

That was the turning point. I didn’t want to be seen only as “capable” or “productive.” I wanted to feel beautiful, light, free, even on my hardest days.

Nivv was born from this desire, to create bags that offer more than style or storage. Bags that feel like an extension of you, that whisper, you’ve got this, whether you’re heading into a meeting or stepping out on your own terms.

- From Vianna, the founder of Nivv

The Design Ethos

Beauty That Feels Like Breathing

Nivv’s design process starts with a feeling, of softness, confidence, and quiet rebellion. We speak to women from all walks of life, creatives, students, mothers, professionals. What they all have in common is this, a longing for ease, beauty, and space to be themselves.

So we craft each piece with these values in mind,

Comfort over performance
Freedom over formality
Simplicity that still turns heads

From carefully selected materials to shapes that move with you, every detail is designed to spark joy, without demanding effort.

Because we believe a beautiful bag shouldn’t feel like armor, it should feel like home.

Meaning Behind the Name

We chose the name Nivv because it sounds soft, quiet, and deliberate, just like the way we want our customers to feel when they carry one of our bags. It’s not loud, it doesn’t scream, but it stays with you.

Nivv is the pause in your day,

The breath you take before you speak your mind,

The feeling of being exactly where you need to be.

Our Mission

You don’t need permission to feel beautiful, or bold, or messy, or soft.

Our mission is to create bags that carry not just your essentials, but your courage, your mood, and your story. We’re not here to follow trends, we’re here to hold space for women who are still writing their own definitions of success and beauty.

When women feel good, they dare more, and that’s the kind of world we want to live in.

- From Vianna, the founder of Nivv